Untrue praise is an insult
How could an intelligent man competent enough to possess such exalted qualities allow his followers to praise him if he did not actually have them? Praising a man by saying that if he were educated he might have become a great scholar or great personality is nothing but a process of cheating. A foolish person who agrees to accept such praise does not know that such words simply insult him.
Prthu Maharaja was an incarnation of the Supreme Personality of Godhead, as Lord Brahma and other demigods had already testified when they had presented the King with many heavenly gifts. Because he had just been coronated, however, he could not manifest his godly qualities in action. Therefore he was not willing to accept the praise of the devotees. So-called incarnations of Godhead should therefore take lessons from the behavior of King Prthu. Demons without godly qualities should not accept false praise from their followers.
Srimad Bhagavatam 4.15.24 translation & purport
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